BRANDING BASICS


All the basics you need to know about branding and why do you need it for your business growth
BRANDING BASICS. Things you really need to know




So, the very first question is, WHAT IS BRANDING?

As a looong and difficult explanation by Wiki says, branding is a feature that identifies one seller's good or service as distinct from those of other sellers.

To make it more clear I will say that brand is much more than just a product, service or even you as an individual person and you SHOULD use branding to improve your business or the recognition of your service, cause the term BRAND refers to a business and marketing concept that helps people identify a specific company, product, or individual. Brands often use identifying markers to help create their own brand identities within the marketplace. They provide enormous value to the company or individual, giving them a competitive edge over others in the same industry.


Types of Brands

The type of brand used depends on the particular entity using it. The following are some of the most common forms of brands:


  • Corporate Brands: Corporate branding is a way for companies to market themselves in order to give themselves an edge against their competition. They make a series of important decisions in order to accomplish this, such as pricing, mission, target market, and values.

  • Personal Brands: As mentioned above, branding isn't just for companies anymore. People use tools like social media to build their own personas, thereby boosting their brands. This includes regular social media posts, sharing images and videos, and conducting meet-and-greets.

  • Product Brands: This type of branding, which is also known as merchandise branding, involves marketing one particular product. Branding a product requires market research and choosing the proper target market.

  • Service Brands: This kind of branding applies to services, which often requires some creativity, as you can't actually show services in a physical way.

Logo is not a brand

These days a lot of people often think that brands are just things like logos, slogans, or other recognisable marks, but actually brands are considered to be among a company's most important and valuable assets cause good branding can benefit extremely by presenting the company as distinctive, trusted, exciting, reliable or whichever attributes are necessary to that business. Now let's talk about the logo little bit- so, while logo is a really important of the brand, must say it is just one manifestation form of a brand, although it’s often a top-level communication, seen most frequently by the greatest number of people. It should therefore embody the key ingredients of the brand in a distinctive, recognisable marque.


Probably you would like to ask, how it works?

So, basically the best technique in branding is to tell a clear story, mission and vision through communication elements such as corporate identity, packaging, stationery, marketing materials with its own tone of voice, personality and visual identity. In this way brands creates stable, solid look which can attract their ideal client or customer. Do this in the right way and and this right and your business will stand out brightly like a shinning star, my dear, against most of your competitors.

If you stand out of the crowd for positive reasons and, moreover, your tone of voice and communications are credible, customers will look at what you’ve got to say.


So, while brand building is complex and strategic process, there is almost always a vital creative design component too. Cause, darling, good design is what translates the ideas into communication.